Prof. Jiju Mathew John

Prof. Jiju Mathew John
Sr. Lecturer, Sports Co-ordinator, Co-ordinator Certificate Course Retail Management.
B. P. College of Business Administration (BBA)
KADI SARVA VISHWAVIDYALAYA, Gandhinagar
Cell: 9909991482
E-Mail: mathew_john05@rediffmail.com

 
 
 
 

EDUCATIONAL QUALIFICATION
Phd(Pursuing), MBA (Dual Specialization, Marketing & Finance)

INDUSTRY EXPERIENCE (1 Year)

Previous Experience: Worked with Yes Bank as Relationship Manager for HNI Clients and handled a portfolio of 7 crore Rupees.

TEACHING & RESEARCH EXPERIENCE (11 Yrs)

  • Worked with ICFAI National College, Ahmedabad as a lecturer in the area of Marketing.
  • Working with BP College of Business Administration since 2007 as a lecturer in the area of Marketing and handling subjects viz. Business Management, Marketing Management, Retailing, Services Marketing, Marketing Research.

PARTICIPATION IN INTERNATIONAL CONFERENCE

  • Indian Diaspora in Development of Host and Home Countries: A Comparative Perspective organized by Organization for Diaspora Initiatives (ODI), New Delhi and Kadi Sarva Vishwavidyalaya, Gandhinagar, Gujarat. 10th and 11th January 2015.

PUBLICATIONS:

  • “CELEBRITY ENDORSEMENTS IMPACT ON BRAND BUILDING FOR TEENAGERS IN MAJOR CITIES OF GUJARAT” published in International Journal of Latest Engineering and Management Research. ISSN: 2455-4847, Volume 02 – Issue 07, July 2017, PP. 01-04.
  • “TEENAGER’S ADVERTISEMENT OUTLOOK – EVIDENCES FROM GUJARAT STATE”. published in International Journal of Scientific & Engineering Research, ISSN 2229-5518, Volume 8, Issue 7.
  • “ BRAND WITH FLESH AND BLOOD- HUMANIZING THE BRAND” published in National biannual Journal on Humanities, Social Sciences and Management. ISSN09749772- Journal of Humanities and Social Science – biannual publication volume II issue II, July-Dec, 2011
  • “WORD OF MOUSE” – A shift from activism to clicktisim published in National biannual Journal on Humanities, Social Sciences and Management. ISSN09749772 Vol – I , Issue-II, July-Dec, 2010.

PAPER PRESENTED IN INTERNATIONAL AND NATIONAL CONFERENCES:

  • ‘Rural development with E-commerce ‘, at International conference on Emerging India: Role of Management & IT Education, organized by Hindustan Institute of Management & Computer Studies, Farah, Mathura.
  • ‘Strategic Management of Human Resources: New Mantra of Global Competitive Advantage’, at International conference on Managing Global Competitiveness: Canada-India Perspectives, organized by M.S. University, Baroda.
  • ‘Rural Marketing : The Paradigm Shift in the thinking of the top Management’, at Indian Conference on Management- 2007, Innovation for Growth in India- opportunities & Challenges, Organized by S.K. Patel Institute of Management & Computer Studies, Gandhinagar.
  • ‘Women the queen of the Market- The New Era of Girl Power’ at Indian Conference on Management- 2007, Innovation for Growth in India- opportunities & Challenges, Organized by S.K. Patel Institute of Management & Computer Studies, Gandhinagar.
  • Rural Face of Management Education in India’, at International conference on Emerging India: Role of Management & IT Education, organized by Hindustan Institute of Management & Computer Studies, Farah, Mathura

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